Watch Mike Bloomberg's very expensive Super Bowl ad about gun control

“I know Mike is not afraid of the gun lobby — they’re scared of him.”
 By 
Tim Marcin
 on 
Watch Mike Bloomberg's very expensive Super Bowl ad about gun control
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Mike Bloomberg isn't afraid to throw around cash.

The low-polling presidential candidate dropped $11 million on a Super Bowl ad that that debuted on Thursday. The one-minute spot will run during the big game on Sunday and focuses on a key issue for the billionaire: gun control.

The ad tells the story of Calandrian Kemp, a mother who lost her son George to gun violence. Kemp backs Bloomberg in the ad, saying she trusts the former NYC mayor to fight for gun control.

“I know Mike is not afraid of the gun lobby — they’re scared of him,” Kemp says in the ad. “And they should be.”

The former New York City mayor has long been an advocate for gun control. He founded Everytown for Gun Safety and his campaign released a sweeping gun-control plan in December.

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Tim Marcin
Associate Editor, Culture

Tim Marcin is an Associate Editor on the culture team at Mashable, where he mostly digs into the weird parts of the internet. You'll also see some coverage of memes, tech, sports, trends, and the occasional hot take. You can find him on Bluesky (sometimes), Instagram (infrequently), or eating Buffalo wings (as often as possible).


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