Mr. Peanut is dead, long live Mr. Peanut. After killing off its 104-year-old mascot, Planters revived him in a Super Bowl ad on Sunday.
The spot shows actor Wesley Snipes delivering a graveside eulogy with actor Matt Walsh, the Kool-Aid Man, Mr. Clean, and others in attendance. The Kool-Aid Man cries, that tear falls on Mr. Peanut's grave, and somehow Mr. Peanut is revived.
The twist? The legume is reborn as a baby. Seemingly feeding off the Baby Yoda hype, the brand dubbed the new character Baby Nut.
The lead-up to the Super Bowl proved to be a strange saga for the Mr. Peanut ad campaign. After debuting a spot showing the legume falling off a cliff and dying, Planters stopped running its death-related promotions after the real-life, tragic passing of Kobe Bryant, his daughter Gianna, and seven others in a helicopter crash last Sunday.
While the company canceled its promotions during the run-up to the game, it said it would still run the next advertisement during the game on Sunday. Thus, we got Baby Nut.
Topics Super Bowl
