The Volvo spin-off EV company Polestar aired its first Super Bowl ad Sunday, and it's blunt.
For 30 seconds, we see the dark outline of the Swedish company's Polestar 2 electric sedan with a flashing list of things Polestar and its marketing team aren't willing to do to get people to go electric and buy its $45,000 (and up) car.
The spot is silent save for some ominous background music, and starts out by calling out "epic voice overs" and goes on to not-so-subtly drag Volkswagen, Tesla CEO Elon Musk, and basically every over-the-top Super Bowl commercial from Budweiser's Clydesdales to star-studded Pepsi promos.
It packs a lot of (fair) judgment into the half minute segment, blasting companies for greenwashing, hidden agendas, and empty promises.
But it's still an ad. No sugar coating.
Topics Electric Vehicles Super Bowl
