Smartify, a London-based social enterprise, just launched an app that works like Shazam, only for artwork. The app is already live in 30 museums around the world, like the Metropolitan Museum of Art in New York and the National Gallery in London.
Any museum, gallery or artist can make their art recognizable by the platform since the basic use of Smartify is free.
The filming of this video took place at the National Portrait Gallery in London, UK.
