Name: Snapchat's first-ever TV ad hypes the app's everyday camera possibilities
Uploaded: 2018-04-01T13:46:43+00:00
Description: Snapchat's first-ever TV commercial aired during the Final Four this weekend, aiming to explain why the app has value for an older audience.

Snapchat's first-ever TV ad hypes the app's everyday camera possibilities

Snapchat's first TV commercial highlights the app's AR camera capabilities in a bid to market itself to an older audience.

Snapchat wants the olds of the world to know what it is and why it's useful.

The social network's first-ever television ad campaign kicked off during the NCAA's Final Four this weekend. Framing the app as a different kind of camera, the 60-second spot focuses on demonstrating the various ways Snapchat's augmented reality (AR) capabilities can enhance everyday mobile camera use.

The direction of the ad makes sense as an appeal to an over-25 demographic that spends most of its on networks like Facebook, Instagram, and Twitter. Snapchat is trying to position itself as an alternative social platform that also lets you apply CG dog makeup to anyone's face.

Topics Snapchat Social Media

Adam Rosenberg

Adam Rosenberg is a Senior Games Reporter for Mashable, where he plays all the games. Every single one. From AAA blockbusters to indie darlings to mobile favorites and browser-based oddities, he consumes as much as he can, whenever he can.Adam brings more than a decade of experience working in the space to the Mashable Games team. He previously headed up all games coverage at Digital Trends, and prior to that was a long-time, full-time freelancer, writing for a diverse lineup of outlets that includes Rolling Stone, MTV, G4, Joystiq, IGN, Official Xbox Magazine, EGM, 1UP, UGO and others.Born and raised in the beautiful suburbs of New York, Adam has spent his life in and around the city. He's a New York University graduate with a double major in Journalism and Cinema Studios. He's also a certified audio engineer. Currently, Adam resides in Crown Heights with his dog and his partner's two cats. He's a lover of fine food, adorable animals, video games, all things geeky and shiny gadgets.