Special K tries so, so hard to be feminist, fails miserably

The cereal takes a brave new stance: women like to eat.
 By 
Heather Dockray
 on 
Special K tries so, so hard to be feminist, fails miserably
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Forget starving yourself. Eating food is 2017's hottest new feminist fad.

At least according to Special K, whose latest campaign, "Own it," tries so, so hard to make a bold political statement: that women like to eat.

Maybe it's just me, but I always thought that women had to eat to survive. Huh.

Either way, it appears the Special K took their cue from a decade of tampon commercials where women show that they can "do it all." That "all" includes: jogging, listening to rap music, more jogging, going to work with a tampon in, and eating diet cereal.

Watch and have a chuckle, all while eating a sensible snack.

You deserve it, ladies.

Mashable Image
Heather Dockray

Heather was the Web Trends reporter at Mashable NYC. Prior to joining Mashable, Heather wrote regularly for UPROXX and GOOD Magazine, was published in The Daily Dot and VICE, and had her work featured in Entertainment Weekly, Jezebel, Mic, and Gawker. She loves small terrible dogs and responsible driving. Follow her on Twitter @wear_a_helmet.


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