The Hallmark Channel has done a 180 following widespread backlash for pulling ads for wedding website Zola that featured a same-sex couple.
They initially did so thanks to pressure from anti-LGBTQ conservative group One Million Moms. Hallmark has since said it will reinstate the ads, but we all saw what they did, including Stephen Colbert, who torched the company during segment on The Late Show Monday.
"You know what? I gotta say that ad is upsetting," said Colbert. "They're standing in front of decorative pre-lit trees but the room also has an elaborate wooden mantle. What's the aesthetic here: classic evening or rustic chic? Pick a lane, ladies. I can't have my kids seeing this."
Hallmark, at the time, said the company's brand "is never going to be divisive. We don't want to generate controversy."
"We know, we've seen your movies," retorted Colbert. "Hallmark doesn't generate controversy, character growth, dramatic tension, or leading roles for black people."
Topics Stephen Colbert
