White House wants to rebrand 'trade war' as 'trade negotiation'. Stephen Colbert says nah.

Stephen Colbert knows a shady rebrand when he sees one, including the White House's latest attempt to reframe the escalating trade war between the U.S. and China.

In particular, The Late Show host shut down a comment made by White House economic advisor Larry Kudlow in an interview with Chris Wallace on Fox News Sunday, in which he asked that the term "trade war" be substituted for "trade negotiation."

"No, you can't. Nice try though. I know why you want to change it, because it makes it seems less dangerous. There's a reason no one went to see Avengers: Infinity Negotiation," Colbert quipped.