These days, there's no lack of boring social media videos from corporations out there -- trying to cash in on whatever it is those elusive millennials are into.
But perhaps the formula for a quality *viral* video has been staring at us right in the face.
Just insert a whole bunch of references The Simpsons. It's not the longest running animated series of all time, for nothing.
Take this Facebook video from Australian supermarket chain Woolworths.
It's a guide to "how to steam a good ham" and includes a whole host of references. We counted 11.
Even The Simpsons writer Bill Oakley seemed to enjoy it. And he wants his royalties.
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UPDATE: Nov. 2, 2016, 3:41 p.m. AEDT Added tweet from Bill Oakley.
Topics The Simpsons
