If biting snark doesn't work, maybe creepy folksiness will. That's the tact taken in Microsoft's latest commercial extolling the virtues of the Surface Pro 4 while slamming Apple's 13-inch MacBook Air.
The entire spot is presided over by a straw hat-wearing singer, who breaks down the Surface's superiority with elaborate Jonathan Coulton-style lyrics. We totally get the parts highlighting the Surface's touchscreen, stylus option and detachable keyboard, but the cat transformation part was less than cute, and maybe a little scary.
Nevertheless, Microsoft's increasing confidence in pitting its mobile devices against Apple's in recent months is yet another sign that the platform wars are alive and well.
