China's Xiaomi impressed with its Mi Mix concept phone on Tuesday. But one aspect that some may have missed was the company's use of science fiction to promote its next-gen device.
Specifically, one video showing off the Mi Mix is basically a mini-sequel to Stanley Kubrick's 2001: A Space Odyssey. The one-minute spot puts Xiaomi's smartphone in the role of Kubrick's monolith, an all knowing, all seeing black rectangle that appears at various locations on Earth and other planets.
As in the film, the Xiaomi video features a number of people (in this case, children) tentatively approaching the alien structures as if looking for an answer to the universe's ultimate question. It's not uncommon for tech companies to borrow from classic sci-fi, but this video is such an obvious copy of 2001's theme that we had to call it out.
The good news? It not only accentuates the admittedly original and beautiful smartphone, it also has us hoping for another sequel to Kubrick's cinematic classic.
Topics Xiaomi
