Here's what happened when we blew NYC's mind with free DQ Bakes! Snacks
You never really know what kind of magical things can happen when you walk around New York City.
Sometimes, you might experience something you never saw coming, like the queen of sweet treats – the Dairy Queen® brand – giving away savory, oven-hot snacks.
That's just what happened when the Dairy Queen® brand and Mashable planned a surprise pop-up giveaway in Union Square last week to introduce the first-ever, oven hot DQ Bakes!® Snacks Menu.
Thousands of unsuspecting Dairy Queen fans were able to stop by the pop-up to indulge with two of these new savory snacks. Many who visited the event never thought that the brand -- well-known for frozen favorites like Dilly Bars and Blizzard Treats -- would ever break into the hot snacks world.
At the event, local foodies got acquainted with the new DQ Bakes!® offerings: soft pretzels with zesty queso dipping sauce and potato skins, also featuring the zesty queso, topped with bacon bits and cheddar cheese. In addition to tasting the new snacks, New Yorkers made themselves into “snackable content” by creating snack-themed GIFs to share out with friends.
The new oven-hot Snack Menu also includes buffalo chicken and chicken bacon BBQ "snack melts." All three of these new menu items start at under $2 at participating locations.
"People are snacking more and more every day and aren't able to always get three meals in, particularly millennials," said Michelle Forcier, Director of Marketing for American Dairy Queen Corporation (ADQ), while taking a break from helping her team hand out the oven-hot snacks. " We wanted to provide a great tasting, craveable product that fits in a snacking price point."
One of the event's pleasantly surprised gourmands praised the quality of the snacks, saying, “This is the kind of thing I would get at a nice, sit-down restaurant." This snack menu, that's been four years in the making, is the first of its kind offered by a quick service restaurant, or QSR.
In addition to munching on these savory new treats, visitors had a lot of fun with the on-site GIF booth creating dozens of GIFs; some of the best ones are featured in this article. Fans were dancing, posing and, of course, eating the DQ Bakes!® Snacks in the snackable GIFs, which were frequently shared on social media.
On top of everything, the GIFs were also projected onto a big screen TV at the pop-up, which gave a lot of participants a delicious 15 seconds of fame.
For more information about where you can pick up some of the new DQ Bakes!® Snacks Menu, visit DairyQueen.com and share your favorite using #SnackMeDQ.
