This girl did unspeakable damage to her hair
Hairstyling fashion changes almost as often as the clothes on the cat walks, and with so many varied options for achieving the latest 'do we're often tempted to go for something bold and new on a regular basis. Like the girl in the video, we find ourselves swapping and changing our style to stay fresh and current – a hairstyle can really complete any look, but at a price.
But we found that there’s a secret to keeping hair damage at bay, and you need to watch this to find out.
We can all relate in some way because using a range of tongs, tools and potions to achieve the styles of the moment has always been a basic activity. This video shows the different side of hair styling though, as while it’s great fun to shake up your look regularly, it’s causing untold damage to your hair.
None of us want to be restricted by the way we can style our hair because of damage -- we’ve all heard that prevention is cheaper than the cure, and haircare is no different. Good thing is, now you don’t have to wait for damage to start with Dove.
So just how are you damaging your hair? There are a range of styling tools that traumatise your tresses -- if you’re using any of the following you should be investing in damage prevention before you’re left clawing for the cure.
Straightening
Whether you use straightening irons every morning as part of your daily routine or you’ve opted to go all out with chemical straightening - subjecting your hair to intense heat regularly is hugely damaging to its structure. Even if you’re opting to use protective spray before straightening your hair will still be suffering under the clamp of the irons.
Bleaching
All hair colorants are harmful - but bleaching is the most damaging. The bleach attacks the hair cuticles and removes the pigment in your hair, changing its physical structure. Bleaching makes your hair significantly weaker.
Braiding
Elaborate braids are definitely en vogue at the moment, but they too cause problems for your hair in the long term. If you’re pulling your hair into a certain style regularly - especially if you’re rocking some tight braids - you’re weakening your hair every day. This can lead to breakage and unsightly split ends.
Investing in the health of your hair before you start attacking it with tongs, colorants and fancy braids is the smartest way to rock the most current styles without guilt. Like the girl in the video you too can uncover the secret to maintaining sleek, healthy locks that are protected from damage.
Dove’s hair protection range is designed to stop hair damage before it starts - maintaining healthy hair from the get-go. As long as you’re preventing damage from occurring, you can play with your style until your heart’s content.
Qualifier: "Damage" refers to roughness and dryness. Results expected with regular use of Dove Intense Repair range.
