Now we know what Alicia Keys will be doing for BlackBerry. In her first move as the company's global creative director, Keys is asking fans to submit photos of themselves that will be included in music videos, which she'll play as part of her upcoming tour.
Keys is inviting fans to submit photos of themselves via BlackBerry's Keep Moving hub. She'll take those photos to create music videos that she'll play when she sings her song "Hallelujah" during concerts in her "Set the World on Fire" tour, which starts on March 7. Every city on the tour will have its own unique video.
Other bands -- notably, the Killers -- have assembled videos based on fan photos before, and it's not even the first time Keys has crowdsourced a video. Last year she created a video for her song "New Day" from fan-submitted Instagram photos.
Of course, Instagram is an iOS and Android app, and it's not available on BlackBerry, so there's no mention of it in the announcement. However, fans don't need to have a BlackBerry device to participate in the contest -- they can use any camera to shoot their pics. The only technical requirement is to submit the photos through the Keep Moving site.
The site also has a new video from Keys where she describes her feelings on the project. You can view it below.
How do you like Keys' first project for BlackBerry? Let us know in the comments.