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Best Western International reservations are going where the customers are: Facebook.
The hotel chain is the latest to let travelers book their stay on the top social media website. Hotel brands including Hilton and Trump have flocked to Facebook to cater to customer wants. Best Western's Facebook booking options allow the company to better compete in the hotel market.
"More than ever, Best Western's customers are integrating social media into every part of their personal and professional lives," said Dorothy Dowling, Best Western's senior vice president of marketing and sales in a statement. "It's imperative that we answer the call from our customers to make it easy to research, book and share travel experiences through their preferred channels."
Travelers don't have to Like Best Western's Facebook page to reserve a room, but the company has still garnered 251,480 Likes. To compare, Trump has 5,187 Likes and Hilton Hotel & Resorts has 242,396 Likes.
Best Western has also had success with hotel booking on mobile apps.