The five major Boston-area pro sports teams sent the same tweet at the exact same time on Tuesday morning, commemorating the 2013 Boston Marathon bombing with a heartwarming demonstration of camaraderie.
The tweet, which was sent by the Boston Red Sox, Bruins, Celtics, New England Patriots and the New England Revolution at 10 a.m. ET, read, "We're all on the same team. #BostonStrong." It included an image featuring the hashtag, the blue-and-yellow Boston Strong ribbon and the logos of the five teams placed on top of a photograph of marathon runners.
“We all chat pretty regular and touched base last week about plans for the anniversary," Christy Berkery, Social Media Manager for the New England Patriots, tells Mashable. "We wanted to make sure we were striking the appropriate tone – acknowledging and remembering the day appropriately.”
“We thought the unity of Boston throughout the last year was one of the bright spots to come from the tragedy, and felt that fans would really appreciate a unified, simple, respectful message shared from all five sports teams,” she says.
"Every team did a lot independently to support everybody affected by the tragedy last year," Matt Chmura, vice president of communications and content at the Boston Bruins says, "and I think this was a great way for all five teams to join together on the anniversary." Chmura tells Mashable the Bruins got involved after being contacted by the Celtics, who in turn had been contacted by the Red Sox, about trying to join efforts and do something united with all the five teams included. "We thought that was a fantastic idea," he says.
We're all on the same team. #BostonStrong pic.twitter.com/gPqkMEjHl2— Boston Red Sox (@RedSox) April 15, 2014
We're all on the same team. #BostonStrong pic.twitter.com/jBsZ4UnPqZ— New England Patriots (@Patriots) April 15, 2014
We're all on the same team. #BostonStrong pic.twitter.com/DMR8UGKyWH— Boston Bruins (@NHLBruins) April 15, 2014
We're all on the same team. #BostonStrong pic.twitter.com/Puv9U1o7AE— Boston Celtics (@celtics) April 15, 2014
We're all on the same team. #BostonStrong pic.twitter.com/eGMG83Hc3O— NE Revolution (@NERevolution) April 15, 2014
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