LONDON – Cara Delevingne is auctioning her personal TAG Heuer watch on ebay to raise money for wildcru.org, the Wildlife Conservation Research Unit that had been studying Cecil the lion since 2008.
Delevingne kicked off the auction on Wednesday night, sharing the details on Twitter and Instagram along with a photo of her wearing the watch.
"The killing of Cecil the Lion was a tragedy," wrote Delevingne on her eBay page. "Today JOIN ME to help the scientists who care about the future of wild lions in Africa and work very hard on their conservation."
"Ahead of the official sale of my TAG Heuer Signature Edition I decided to auction my personal timepiece prototype. I wore this watch on several occasions and during the last Monaco Grand Prix."
"The full amount will be refunded to WildCRU.org, the research unit that followed Cecil for many years. SO LETS JOIN FORCES."
A photo posted by Cara Delevingne (@caradelevingne) on Aug 5, 2015 at 11:28am PDT
The auction finishes on 10 August, and at the time of writing on Thursday morning the bidding was over £5,000 ($7,812) from 55 bids.
The Wildlife Conservation Research Unit is a part of the University of Oxford; they are currently studying lions across Africa in order to help with their conservation, as well as running an education campaign and an anti-poaching team.