Move over pizza, take a seat bacon, it's 2016, and the burrito is king.
It's been a hard month for Chipotle, one of the nation's leading burrito purveyors. To rebuild their brand, the franchise decided to offer customers a complimentary burrito, ending at 8 pm tonight. All people needed to do was text 888-222, NOT 888-2222 -- which led to random man, Hank Levine, according to Tech Insider.
But customers kept making the mistake, and throughout the day, poor Hank Levine was inundated with text messages, all from demanding customers. Levine is a lawyer who has absolutely no connection to the franchise. Still, that didn't stop customers from continuously, accidentally pressing "2" four times -- and refusing to believe Levine when he told them they had the wrong number.
Levine's daughter posted this tweet earlier in the day.
My father-in-law's # is (XXX) 888-2222. Those who texted code to extra 2 are now texting him. Pic to come. @Chipotle https://t.co/Htji252Nw3— Dorry Levine (@dorrylevine) February 8, 2016
The franchise decided to open the offer, after shutting down for part of Monday to address the company's serious health violations. The concept seemed simple enough -- all customers had to do was text 'Raincheck' to 888-222 -- and the benefits, manifold.
But soon enough, Hank Levine started text after text, some of them more threatening than others.
"You didn't text Chipotle," Levine wrote.
"Where's my burrito bitch?" the stranger wrote back.
Levine has received more than 60 random text messages at this time. That number rises every minute, as does our hunger for a deal.
[H/T - Tech Insider]