What the heck are they selling? What’s the product? What’s “love” got to do with it? No doubt, you and millions of others have asked these questions after watching a GoDaddy commercial. The web host and domain registrar’s superlative ads have raised eyebrows since 2005, when the first GoDaddy girl graced television screens.
GoDaddy CEO Bob Parsons calls their campaign “edgy advertising.” But just when people thought their ads couldn’t get more risqué, GoDaddy managed to create several more commercials that networks deemed too racy for primetime ad space. In the past few years, Super Bowl viewers especially have anticipated GoDaddy ads which feature leggy, toned beauties like WWE diva Candice Michelle and “America’s Toughest Trainer” Jillian Michaels.
Do you think GoDaddy's lowbrow ads are harmful to its image? We invite you to share your opinions in the comments below.