Lady Gaga has scrapped the Aug. 19 release for her "Applause" single, opting to premiere it Monday after "an abundance" of leaks arrived online. In a barrage of Twitter missives, she summoned her Little Monsters fan base to remedy this "pop music emergency."
The audio leaks emerged over the weekend. Gaga, whose Twitter avatar remained an egg up until Monday's changed plans, noticed the leaks on Saturday and exclaimed via a tweet, "Lord, in HEAVEN WHY." Gaga also rallied fans on Facebook and LittleMonsters.com.
"Applause" is the first single from Gaga's fourth studio album, ARTPOP, which is slated to come out Nov. 11. The album will come with an app-based multimedia experience.
Here is how Lady Gaga rallied her fans on Twitter Monday:
A POP MUSIC EMERGENCY IS UNDERWAY 911— Lady Gaga (@ladygaga) August 12, 2013
911 SUMMON THE MONSTER TROUPES— Lady Gaga (@ladygaga) August 12, 2013
HERE IS A PHOTO TO ACCOMPANY THIS EMERGENCY------> pic.twitter.com/UkhGa2Gidg— Lady Gaga (@ladygaga) August 12, 2013
DUE TO HACKERS AN ABUNDANCE OF LOW/HIGH QUALITY LEAKS...WE ISSUE THIS POP MUSIC EMERGENCY...MONSTERS SPREAD THE WORD— Lady Gaga (@ladygaga) August 12, 2013
MY NEW SINGLE 'APPLAUSE' IS OUT TODAY AND CAN BE HEARD ON UNITED STATES RADIO IN 15 MINUTES. INTERNATIONAL RADIO TO FOLLOW.— Lady Gaga (@ladygaga) August 12, 2013
I CAN'T BELIEVE THEY BLEEPING OUT KOONS THEY THINK IM SAYING THE C WORD— Lady Gaga (@ladygaga) August 12, 2013
POP MUSIC EMERGENCY #0DAYSTillAPPLAUSE MY NEW SINGLE COMES OUT TODAY. 911 SPREAD THIS MESSAGE— Lady Gaga (@ladygaga) August 12, 2013
IM ON THE RADIO I CAN'T BELIEVE IT! IT FEELS LIKE THE FIRST TIME! THANK YOU SO MUCH FOR YOUR *APPLAUSE,* WE ARE SO HAPPY YOU LOVE IT!— Lady Gaga (@ladygaga) August 12, 2013
'APPLAUSE' + PRE-ORDER ALBUM 'ARTPOP' TONIGHT ON US ITUNES IN HQ! INTERNATIONALTERRITORIES WILL FOLLOW SHORTLY, KEEP REFRESHING ITUNES!— Lady Gaga (@ladygaga) August 12, 2013
I LOVE BEING A POPSTAR! WE ARE CHEERING FOR YOU MONSTERS, STANDING OVATION FOR THE WORLDS MOST AMAZING FANS!— Lady Gaga (@ladygaga) August 12, 2013
'Applause' will be available first on US ITunes at 9pm PST / 12 pm. We will tweet the links for each country as they become available.— Lady Gaga (@ladygaga) August 12, 2013
Thank you for your cooperation during this pop music emergency, we applaud you!— Lady Gaga (@ladygaga) August 12, 2013
Gaga will perform "Applause" for the first time at the MTV Video Music Awards on Aug. 25.
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