Ashton Kutcher headlined the Tuesday launch of Lenovo's new tablet at Los Angeles-based digital-video production facility YouTube Space LA.
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Welcome to Lenovo, Ashton Kutcher
The Jobs star is the celebrity brand power behind a new Lenovo device to be unveiled tonight.
Last week, Lenovo, the world's leading PC maker, teased a picture of Kutcher on its Instagram page. On Tuesday, Lenovo tweeted a photo of Kutcher with an employee ID card, calling him its newest "product engineer." Kutcher will work with Lenovo as a brand ambassador and help provide design and usage feedback.
The event, dubbed a #betterway, is being livestreamed on YouTube and on Mashable at 10 p.m. ET. In addition to Kutcher and the product launch, there will also be a live musical performance by Hunter Hunted.