![Olympics Finale Sparked Fewer Tweets Than Grammys, VMAs [INFOGRAPHIC]](https://helios-i.mashable.com/imagery/archives/0641XR95bbXxRathwbUBoU9/hero-image.fill.size_1248x702.v1647021264.jpg)
In Olympics speak, Sunday's Closing Ceremony on NBC failed to medal in the competition of most-popular entertainment event in social TV history.
Propelled by musical performances from the Spice Girls, One Direction and Jessie J, the ceremony attracted 2.7 million comments on Twitter and Facebook, data from Bluefin Labs shows.
The Opening Ceremony incited more activity, netting 5.0 million comments. This year's Grammys (13 million), BET Awards (7.98 million), Academy Awards (3.8 million) and last year's VMAs (3.1 million) also placed higher.
Bluefin's statistics for the Olympics finale account for negative commentary, including the outrage over NBC's decision to interrupt the ceremony to show a commercial-free episode of the new sitcom Animal Practice.
Despite that hiccup and viewers' frustrations with tape delay throughout the 17-day Olympic Games, NBC's primetime showing of the Closing Ceremony roped in 31 million viewers.
The entire Olympics garnered 82.6 million social comments -- 36 million of which were specifically about the TV telecast. Bluefin, which tracked 19,175 Olympics-related terms, tabulates English-only commentary such as hashtags, athlete and team names/handles and celebrities.
Meanwhile, Twitter reports people generated 150 million tweets of any language during the Olympics.
