Each March, a collection of some of the most connected people on the planet converge on Austin, Tex. for South by Southwest (SXSW). Their common language is Twitter.
We'll been tracking all the action using analytics provided by Topsy. After one day, @American Airlines, #VegasTech and @Snoop Lion have been the social media trendsetters.
Below you'll find lists of the top tweets, hashtags and Twitter pics from day one of the huge gathering.
If you want to stay on top of the trends, you can track all the buzz in Austin this week with Mashable's SXSW Trendspotter.
Top 5 SXSW Tweets From Friday March 8
Based on retweets
1. @AmericanAir
Experience the #newAmerican: Follow @americanair & RT this message for a chance at 25k @aadvantage miles! #SXSW: bit.ly/SXSWRTMiles— American Airlines (@AmericanAir) March 8, 2013
2. @depechemode
Just announced! #DepecheMode to perform their first showcase ever at @sxsw on March 15th. Details: dpchm.de/dm_sxsw2— Depeche Mode (@depechemode) March 8, 2013
3. @WSJ
#SXSW attendees are some of the most social, tech-savvy and innovative early adopters you'll meet. Tips on #SXSWi: on.wsj.com/WKpu0w— Wall Street Journal (@WSJ) March 7, 2013
Say u r in mumford and sons and you went to SXSW, got separated from your group how many people would you tap before you found the right ppl— christine teigen (@chrissyteigen) March 8, 2013
5. @ScHoolBoyQ
I'm wearing dirty Jordan's for sxsw all week #EAT— ScHoolboy Q (@ScHoolBoyQ) March 9, 2013
Top 5 SXSW Hashtags From Friday March 8
Based on usage in tweets
1. #VegasTech - 4742 tweets
2. #SpringBreakers - 2982 tweets
3. #3Dprinting - 1497 tweets
4. #Nintendo - 1383 tweets
5. #Vimeo - 1338 tweets
Top 5 SXSW Twitter Images From Friday March 8
Based on total shares
1. @SnoopDogg
LIONFEST #SXSW twitter.com/SnoopDogg/stat…— Snoop Dogg (@SnoopDogg) March 8, 2013
The bathrooms at this party show how long you've been there, and if you're sitting or standing. #sxsw twitter.com/erincmccarthy/…— Erin McCarthy (@erincmccarthy) March 9, 2013
Just landed in Austin for #SXSW twitter.com/StephMcMahon/s…— Stephanie McMahon (@StephMcMahon) March 9, 2013
"Jon Snow" by @jock4twenty released at the #GameofThrones @mondogallery show at #SXSW: twitpic.com/c9qq3h @mondonews— Game Of Thrones(@GameOfThrones) March 9, 2013
follow us at @sxsw ;) we'll be there, will you? twitter.com/springbreakers…— SPRING BREAKERS (@springbreakers) March 7, 2013
Mashable composite: Images courtesy of Twitter and Flickr, little black spot on the sun today
BONUS: SXSW by the Numbers