Finnish brewery made 1,000-packs of beer and people are actually buying them
Look at this 1,000 pack of beer, ye mighty, and despair: it's only available in Finland.
Created by the Finnish brewery Nokian Panimo, this behemoth of a party pack actually contains 1,080 cans of Keisari, made by combining five stacks of beer, each 12 beers wide by 18 beers long according to GrubStreet.
This behemoth of a package is quite the monument to behold, and it was all constructed in the name of being petty.
Rival beer Karjala released a 100-pack of beer last month which, obviously, now pales in comparison to this lifetime supply.
The 1,000 pack is being sold in Finnish supermarkets for €2,150 each, or about $2,345. That's a little more than $2 a beer, about the same bulk discount as your average 6 pack. That being said, the machismo of a 1,000 pack? Priceless.
These things aren't exactly flying off the shelves (read: they were probably never expected to), presumably because any amount of beer that requires a pallet truck to transport seems like more effort than it's worth.
Remarkably, there have been sightings of customers actually purchasing the entire packs.
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Splitting it three ways seems like the right move, tbh.
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Now these beer lovers can be reminded of their love not only through, you know, drinking it but by the constant present of a nearly endless supply of Keisari, a beer we really hope they don't start to hate the taste of after a while.
Grocery stores are starting to break down the packs into smaller packs as of May 1.
