Kanye madness begins: Fans descend on first pop-up stores to open worldwide
Hypebeasts, right this way. After Kanye West announced Wednesday that he would be blessing fans with 21 pop-up stores this weekend, the day has come to load up on Pablo merch ... if you happen to live in Australia.
Because Australia is way down under (and thus technically in the future), the first stores in the world selling cult Yeezy wares have opened their doors in the Bondi and Fitzroy neighborhoods of Sydney and Melbourne, respectively. And DAMN, the queues wrap right around the block.
By looks of the photos on social media, these people might be waiting hours, if not days, to get inside.
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The iconic green and gold of the Australian Olympic team is alive and well in Pablo’s heart, evidently.
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Except not everyone's into it.
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And yes, the street style reportage is coming in thick and fast.
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But Yeezy's loyal disciples will not be deterred.
Congratulations to all parties involved.
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And special mention to this guy, who's just across from the pop-up store, blissing out on the hand pan and proving how very little chill the rest of you have.
Topics Music
Jerico Mandybur is the editor of Mashable Australia. Previously, she worked as a digital editor at SBS, Oyster Mag, MTV and ASOS. Tweet her at @jerico_m.
