Rovio wants you to play 'Angry Birds' during 'Angry Birds' movie -- sort of
The Angry Birds are ready for their Hollywood moment -- and all the trappings that come with it.
As part of the lead-up to the Angry Birds Movie, the birds are getting a brand new mobile game, Angry Birds Action! Through scannable codes, players are encouraged to unlock more of the game by getting some of its tie-in merch -- or even scanning the movie itself.
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Before you start crying foul (or, fowl, in this case), know that moviegoers only need to unlock their phones during the closing credits to scan the compatible code -- which is an invisible, digital watermark embedded in the movie. Doing so unlocks a new area of the game and an unaired clip of the movie.
Angry Birds Action! is a pinball-inspired arcade game, out Thursday for free in iTunes and Google Play. It features bird characters that match the movie's aesthetic, instead of the 2D birds popularized from the original game.
More extra game modes can be unlocked by scanning "BirdCodes", which can be found both next to or inside of Angry Birds products over the next few weeks. Those include codes inside the instruction manual for six different Lego sets, on McDonald's Happy Meal bags and cups, on licensed clothes at H&M and toys at Walmart and Toys'R'Us, and Pez dispensers featuring Angry Birds characters.
The Angry Birds Movie, featuring Jason Sudeikis, Bill Hader, Peter Dinklage and Josh Gad, opens in theaters May 20.
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Topics Gaming
Chelsea Stark was the Games Editor for Mashable, where she covered everything from AAA titles, mainstream consoles, indie gems, mobile games and gaming culture. She handled news, feature stories and reviews. Before that, Chelsea was Mashable's Multimedia Producer, where she helped develop visual storytelling aids, whether they were photos of video. She came to New York in 2010 to pursue her master's degree in journalism at NYU's Studio 20 program, which focused on innovation as journalism is changed by new technology. Before coming to New York, Chelsea lived in Austin, where she did online journalism and social media for the local CBS affiliate. She loves good beer, classic Nintendo games, and all things geeky, and spends her time attempting to find anything close to good Tex-Mex in Brooklyn.
