What this NFL player put on Facebook Live cost him $10,000 and now he's very sorry

Pittsburgh Steelers wide receiver Antonio Brown is back with his latest Facebook Live video, but it likely won't cause an uproar like his last one.

After Pittsburgh's NFL Divisional Playoff win early this month, Brown used Facebook to livestream the team's locker room post-game celebration, which included head coach Mike Tomlin calling the New England Patriots "those assholes."

Tomlin apologized, the Steelers fined Brown $10,000, and now, he's trying to clear the air.

“I apologize sincerely that I caught an awkward moment when my coach was talking,” Brown said in the video, posted Wednesday. "I didn't mean no harm."

Brown said he simply wanted to show "the process and the fulfillment of winning big football games," which sounds like a reasonable answer, until you factor in the reports of Brown's marketing deal with Facebook.

According to NFL Network's Ian Rapoport, Facebook encouraged Brown to stream the post-game locker room festivities. The deal is reportedly worth six figures, sources say.

So, while Brown's apology may be sincere, it might be more consistent with his famous catchphrase — "business is booming."