Apple's App Store just had its best month ever

'Pokémon Go' may have had something to do with it.
 By 
Karissa Bell
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

In case anyone still thought apps were dying, Tim Cook just laid that theory to rest.

The company's App Store set a new record for the month of July, Cook revealed. The month saw Apple's highest ever monthly billings and the biggest amount paid out to developers in a single month, he said in a tweet.

Cook didn't elaborate on the source of the success but we suspect Pokémon Go likely had something (or a lot) to do with it, as Niantic's game has been smashing records left and right.


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Apple previously announced that the game had set a new record for the highest number of downloads in its first week.

Revenue-wise, Cook added that App Store developers had earned more than $50 billion.

Again, Pokémon Go was likely a significant factor in that success. The app generates more than $10 million a day between iOS and Android, according to analytics firm App Annie, who estimates the game has already been installed more than 100 million times (the game launched at the beginning of July.)

Those are pretty staggering numbers no matter how you look at it. While there's some speculation that Pokémon Go won't be able to maintain its initial momentum, it seems clear that Apple, at least, has already benefitted in a huge way.

Topics Apple Pokemon

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Karissa Bell

Karissa was Mashable's Senior Tech Reporter, and is based in San Francisco. She covers social media platforms, Silicon Valley, and the many ways technology is changing our lives. Her work has also appeared in Wired, Macworld, Popular Mechanics, and The Wirecutter. In her free time, she enjoys snowboarding and watching too many cat videos on Instagram. Follow her on Twitter @karissabe.

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