ASOS launches affordable bridal collection
Fashionable wedding looks don't have to cost thousands of dollars.
In today's Say Yes to the Dress world, many brides feel pressured to blow their entire budget on designer duds in an effort to find the perfect gown. They're caught between Vera Wang's high-end boutique and affordable retailers that skimp on style.
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ASOS wants to solve that problem.
On Monday the UK-based retailer launched its Wedding Shop.
While the company offered special occasion options before, this is the first time it's selling pieces specifically to wear while you say "I do."
ASOS Bride offers a variety of styles from full-length gowns and tea-length dresses to flouncy jumpsuits with draping capes. Prices range from approximately $110 to $500.
Once inside the wedding store, customers can also search for lingerie, shoes, headpieces and other essentials for the big day.
The online store also curates specific sections to help outfit bridesmaids, "man friends" and wedding guests.
The shop is open throughout the year and will receive new styles periodically. Look out for the next drop coming in May.
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Noelle Sciacca is a Fashion Reporter at Mashable. Noelle writes on the intersection of fashion and the media. A graduate of Liberty University with a degree in Business Marketing, Noelle previously worked for SELF Magazine and Lucky Magazine. At Mashable, her aim is to make the most innovative, entertaining, and empowering fashion content on the web.
