AT&T fires the latest shot in the war over unlimited data, here's what it means for you
AT&T's feeling the pressure from its other wireless competitors. And today, it's showing.
AT&T announced its new "unlimited" wireless plans on Monday. We're putting "unlimited" in quotes because once you use 22 GB of data, AT&T starts slowing you down.
The new plan also offers 10 GB of hotspot tethering, for when you're stuck with your laptop, and don't have WiFi.
The plan costs $90 per month for one line, and $145 for two lines. Each additional line (up to eight) runs an additional $20.
It's the second new "unlimited" plan from AT&T in the last two weeks. The first plan offered a slightly less appealing deal at $100 with no hotspot data.
The quick turnaround of AT&T's new plan highlights just how brutally competitive the wireless space has become. Verizon, T-Mobile, and Sprint have all launched new "unlimited" plans in the past few weeks.
Sprint put out a handy comparison guide, which we've tweaked according to the new AT&T plan. AT&T's price drop bring it closer to its competitors, but remains the most expensive single-line plan.
The deal is particularly attractive for people who pay for DirecTV. Those customers can knock $25 off their plans.
Topics AT&T
Jason Abbruzzese is a Business Reporter at Mashable. He covers the media and telecom industries with a particular focus on how the Internet is changing these markets and impacting consumers. Prior to working at Mashable, Jason served as Markets Reporter and Web Producer at the Financial Times. Jason holds a B.S. in Journalism from Boston University and an M.A. in International Affairs from Australian National University.
