T-Mobile strikes back at Verizon's unlimited data plan
The unlimited data plan wars just got real ugly.
It hasn't even been 24 hours since Verizon announced its new unlimited data plans and T-Mobile has already hit back with new additions to its own unlimited plan to match Big Red's.
On Monday afternoon, T-Mobile U.S. CEO John Legere went on a tweetstorm to even the unlimited playing field.
In addition to slamming Verizon for copying its T-Mobile One unlimited plan, losing its network advantage, and still advertising that people don't need unlimited data plans, Legere announced T-Mobile One, the company's unlimited data plan, will also get HD-quality video streaming and 10GB of 4G LTE hotspot data for tethering starting on Friday.
Existing T-Mobile One customers will automatically be upgraded with the two new features at no extra charge on Friday, Feb. 17.
To sweeten the deal, T-Mobile is also offering a limited-time promotion that gets you two lines on its unlimited data plan for $100 (regular cost for two lines is $120). In comparison, two lines on Verizon Unlimited will run you $140.
Even without the promotion, you're still saving money and getting more -- a single-person plan costs $70 (includes all taxes and fees) compared to Verizon Unlimited's $80 (taxes and fees not included).
With the addition of HD video streaming and 10GB of 4G LTE hotspot data, T-Mobile One is now the better deal since customers will get 6GB more of 4G LTE data (28GB on T-Mobile One vs. 22GB on Verizon Unlimited) before speeds are potentially throttled, and end up paying less per month.
In typical Legere style, the brash CEO said his company was ready for Verizon to "cave" and as a result, had the counter-offer prepared:
Your move, Verizon. Your move.
Topics Verizon
Raymond Wong is Mashable's Senior Tech Correspondent. He reviews gadgets and tech toys and analyzes the tech industry. Raymond's also a bit of a camera geek, gamer, and fine chocolate lover. Before arriving at Mashable, he was the Deputy Editor of NBC Universal's tech publication DVICE. His writing has appeared on G4TV, BGR, Yahoo and Ubergizmo, to name a few. You can follow Raymond on Twitter @raywongy or Instagram @sourlemons.
