Ladies, FINALLY there's 'beer for her' and it even comes in a pretty bottle
Warning: this post contains high levels of sarcasm and a variety of humour designed specifically for the consumption of women.
Hey ladies. Good news: someone invented a "beer for women" so you can finally consume the drink that's supposedly just for men. Who knew?
Czech beer brand Aurosa's super smart idea to create the #BeerForHer was not well-received on social media after the product launched in the UK last week.
The beer comes in a pretty grey bottle and, according to the company's website, aims to be "a representation of a woman's strength and a girl's tenderness".
"Aurosa was born to prove that women can succeed anywhere without having to adapt and sacrifice their natural femininity," reads a product description. The website also states that Aurosa wants to redefine the perception of beer, stating that women have been "disregarded in the beer industry".
"She stands for all phenomenal women, she stands for all their successes and beautiful moments. She is here to remind them how important and exceptional they are. She is here to celebrate femininity in all its forms," the description continues.
After launching in the UK last week, the product has been attracting wry comments from beer-drinking women.
One woman posted a photo of several different beers, asking if any of it was deemed suitable for women.
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One woman posted a photo of her collection of beers, stating she'd found some beer suitable for her -- #allbeer.
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A specialist beer shop got in on the action, stating it sells over 500 beers for "him and her" that don't require "sexism" to be enjoyed.
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"Thank fuck someone made a beer for me," wrote one bartender.
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"Omg go home branding you are drunk," wrote another person, horrified with this catastrophic marketing fail.
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One man summed up the most important take-home lesson from this mess: "#BeerForHer that would be any beer." Indeed.
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UPDATE: July 21, 2017, 3:40 p.m. BST Statement from Aurosa
In a statement, the founder and CEO of Aurosa said that there's a "sexist misconception that beer is just for guys" in the same way that the "cosmopolitan is considered to be for girls".
"What our message carries is different, we are here to support those women who like to celebrate their femininity and elegance, who want a nice glass of beer with their dinner and who enjoy something elegantly packaged," said Martina Smirova.
"That is all. We are giving them choice, we are giving them diversity and there should be nothing shameful against that," Smirova continued.
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Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.
A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.
Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.
