200+ best Black Friday deals still live: We found record prices on AirPods, Kindles, Legos, and PS5 consoles
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There's something distinctly American about Black Friday. But we're not here to analyze the psychology of retail therapy or American holiday traditions — we're here to help you find the best Black Friday deals of the year. From $1,300 discounts on award-winning LG OLED TVs to 55% discounts on Amazon devices, our professional deal hunters know where to find the top deals. We've been tracking prices across the internet all month long in anticipation of Black Friday, and now we can help you find the lowest possible prices on AirPods, Apple Watches, Kindles, Legos, Ninja appliances, and Samsung TVs.
Keep this page bookmarked throughout the sale as we'll be updating this guide with the latest Black Friday deals from Amazon, Target, Walmart, Best Buy, and beyond. The major players also have special lightning deals and doorbusters you won't want to miss. No matter what you're looking for, you'll find the best Black Friday deals of the moment right here. Happy hunting!
Best Black Friday Apple deal
Why we like it
Read our full review of the M4 MacBook Air.
The 13-inch MacBook Air is down to a record-low price of $749 for Black Friday this year. This is our favorite laptop for students, thanks to its M4 silicon and slim design. This markdown is so good that even if it does happen to drop lower for Cyber Monday (and we're not counting on it), you still score a great deal without waiting for shopping chaos later this week.
More Apple deals
Apple Airtags, 4-Pack — $62.99
$99(save $36.01)Apple AirPods 4 — $99
$119(save $20)Apple AirPods Pro 3 — $219.99
$249(save $29.01)Apple Watch Series 11 (42mm, GPS) — $339
$399(save $60)Apple AirPods Max — $399
$549(save $20)Apple Watch Ultra 3 GPS + Cellular 49mm — $699
$799(save $20)2025 MacBook Air 15-inch — $949
$1,199(save $29.01)MacBook Pro, 14.2-inch — $1,349
$1,599(save $150)
Best Black Friday earbuds deal
Why we like it
Read our full review of the Bose QuietComfort Ultra Earbuds (Gen 2).
The Bose QC Ultra headphones and earbuds have long been some of our favorite noise-cancelling headphones. The new second-generation versions are out, and we love them even more than the original flavor. However, while the new headphones are pricey (even when they're on sale), the new Bose earbuds have been marked down to $216, which is a lot more reasonable. These earbuds are supremely comfortable and feature elite active noise cancellation
More Black Friday headphones and earbuds deals
JLab JBuds Lux ANC Headphones — $27
$79.99(save $52.99)JBL Tune 670NC — $54.95
$109.95(save $55)Sony WF-C710N Wireless Earbuds — $78
$129.99(save $51.99)Anker Soundcore Sleep A20 Earbuds — $107.99
$179.99(save $72)Beats Fit Pro (1st Gen) — $149
$199.95(save $100)Bose Ultra Open Earbuds — $199
$129.99(save $100)Sony WH-1000XM5 Headphones — $248
$399.99(save $151.99)Bose QuietComfort Ultra Headphones (2nd Gen) — $399
$449(save $50)
Best Black Friday tablet and Kindle deals
Why we like it
What's not to like about a $79.99 Kindle? Currently 27% off at Amazon, this Mashable-tested e-reader is at its all-time low price. We're big fans of Kindles, and the base Kindle is a good choice for holiday gift giving. It has ample storage and a slim, lightweight design.
More Black Friday deals on tablets and Kindles
Sony WF-C710N Wireless Earbuds — $78
$129.99(save $51.99)Kindle Paperwhite — $124.99
$159.99(save $51.99)Kindle Colorsoft — $169.99
$249.99(save $80)Samsung Galaxy Tab A9+ Plus 11-Inch — $199
$269.99(save $70.99)Apple iPad Air 11-Inch (M3) — $449
$599(save $150)Apple iPad Pro 11 inch (M5) — $899
$999(save $100)
Best Black Friday streaming deal
Why we like it
"Through Dec. 1, new and returning subscribers can get 12 months of HBO Max Basic with ads for only $2.99 per month. That's just $35.88 total for the year. Since the Warner Bros. Discovery-owned streaming service just raised the cost of its Basic with ads plan in October from $9.99 to $10.99 per month, this Black Friday deal ends up saving you $96 or 73% total across 12 months.
"The past two years, HBO Max offered just six months of streaming for $2.99 per month. So not only did it double the length of the discount in 2025, but with the price hike, you'll actually be saving even more." — Christina Buff, Mashable contributor
More Black Friday streaming deals
Spotify Premium — 4 months for free for new subscriber (save $100)
Apple TV+ Prime Video Add-On — $5.99 per month
$9.99(save $4)Disney+ and Hulu (with ads) — $59.88 per year
$155.88(save $96)
Best Black Friday robot vacuum deal
Why we like it
The Eufy C20 is the ideal mid-range robot vacuum. It offers smart mapping, mopping, and self-emptying — and without a $1,000 price tag. With its 53% Black Friday discount, it's a surprisingly affordable hybrid 2-in-1 robot vacuum and mop. We also appreciate the vacuums slim design, which makes it easier to navigate under and around furniture.
More robot vacuum and vacuum deals
Shark Pet Cordless Stick Vacuum — $148
$299(save $151)Shark Pet Cordless Stick Vacuum — $148
$299(save $151)iRobot Roomba 105 — $169
$219(save $50)Eufy E20 3-in-1 — $297.49
$449.99(save $152.50)Dyson V12 Detect Slim — $399.99
$729.99(save $500)Narwal Freo Z10 Ultra — $799.99
$1,299.99(save $500)Narwal Freo Z10 Ultra — $799.99
$1,299.99(save $500)Dreame Aqua10 Ultra Roller — $999.99
$1,599.99(save $600)Roborock Saros 10R — $999.99
$1,599.99(save $600)
Best Black Friday TV deal
Why we like it
"If you're not sure what size TV to get, we consider 65 inches to be the sweet spot for most folks. While the Hisense U6 Mini LED QLED TV falls into the budget-friendly category, its specs don't scream 'budget' at all. It features a Mini LED backlight system, which means it uses smaller LEDs to deliver a brighter and more detailed picture. Plus, it packs a 144Hz native refresh rate, WiFi 6 connectivity, support for HDR in Dolby Vision, the Fire TV OS, and on-board Alexa. Our friends at PCMag (also owned by Ziff Davis) called it 'easily the brightest and most colorful budget-friendly TV we've tested.'" — Christina Buff, Mashable Contributor
More TV deals and streaming stick deals
Roku Streaming Stick Plus 4K & HDR — $19.99
$39.99(save $20)Amazon Fire TV Stick 4K Select — $19.99
$39.99(save $20)Amazon Fire TV 2-Series HD — $99.99
$149.99(save $50)TCL 55-inch F35-Series 4K — $169.99
$329.99(save $130)Hisense QD6 QLED 4K TV — $199.99
$329.99(save $130)Samsung 65-inch QN65 QLED 4K — $448
$599.99(save $151.99)Hisense 65-inch Class U6 Mini LED — $547.99
$847.99(save $300)Samsung 55-inch The Frame 4K QLED — $897.99
$1,197.99(save $300)Roborock Saros 10R — $999.99
$1,599.99(save $600)LG 65-inch C5 Series OLED Evo AI 4K — $1,246.99
$2,699.99(save $1,453)Samsung 65-Inch S90F 4K OLED — $1,397.99
$1,997.99(save $600)
Best Black Friday fitness tracker deal
Why we like it
One of our favorite health trackers, the Oura Ring 4, just got a major markdown ahead of Black Friday. Right now, you can save $100 on the Oura Ring 4, which now starts at $249. The Oura Ring 4 is our favorite smart ring at Mashable, providing holistic insights to help you manage stress and heart health. Not sure about your size? Start with the Oura Ring sizing kit for only $10.
More Black Friday deals on fitness trackers and smartwatches
Nothing CMF Watch 3 Pro — $79.99
$99.99(save $20)Fitbit Versa 4 Fitness Smartwatch — $119.95
$199.95(save $80)Whoop 5.0 — $199
$239(save $40)Garmin Forerunner 265 Running Smartwatch — $299.99
$499.99(save $200)Whoop MG — $299
$359(save $60)Google Pixel Watch 4 — $349.99
$399.99(save $50)
Best Black Friday kitchen deal
Why we like it
The Ninja Slushi is a blast in any season — frozen margs in any flavor you want when it's hot, apple cider slush or gingerbread frappé when it's chilly. (Mashable Senior Shopping Reporter Leah Stodart loves her Slushi, and so do all of her friends.) A year after the first Slushi came out, Ninja released two larger capacity versions in a few fun colors. The 88-ounce model on sale for $229.99 at Amazon can make a slightly bigger batch than the original 72-ounce model, which is on sale for $249.99 at Walmart. $20 more for extra beverages and a chic green build? Sold. (If you want the purple one, it's $269.99 at Target.)
SharkNinja also showed up to the Black Friday party by offering really excellent free extras. Buying the Ninja Slushi directly from Ninja for $269.99 will give you two margarita cups and a travel tote with a combined total value of $99.
More Black Friday kitchen deals
$139 Save $60
$149 Save $15
Best Black Friday beauty tech deal
Why we like it
SharkNinja's incredibly generous Black Friday sale strikes again: Not only is the Shark Glam (a rare multistyler and hair straightener that works on dry or wet hair without frying it) on sale for $100 off its usual price, but you'll also get a free $129 Shark NeverChange Air Purifier compact with your purchase. While most air purifiers require annoying recurring filter changes every few months, the NeverChange's filter lasts up to five years.
More Black Friday beauty deals
Refurbished Dyson Supersonic Nural — $199.99
$419.99(save $220)Dyson Supersonic (3 attachments) — $299.99
$499.99(save $200)Dyson Airwrap Origin (open box) — $379.99
$549.99(save $170)Dyson Supersonic Nural (strawberry bronze/blush pink or jasper plum only) — $399.99
$549.99(save $150)Dyson Airwrap i.d. Curly + Coil (jasper plum, red velvet/gold, amber silk, and Prussian blue) — $499.99
$649.99(save $150)
More Black Friday grooming deals
Braun Series 9 Beard Trimmer — $119.94
$149.99(save $30.05)Panasonic Arc5 Electric Shaver — $129.99
$209.99(save $80)Laifen P3 Pro Electric Shaver — $134.99
$179.99(save $45)
Best Black Friday home deal
Why we like it
The best Black Friday deal for the home is at Brooklinen. Right now, the brand is offering 25% off across its products. You can find Brooklinen's Super-Plush Turkish cotton bath towel bundle for just $107, saving you 30% off. All prices are as marked, so no discount code is needed. And if you're wondering if the famous Super-Plush towels and robes are as soft and fluffy as they appear, we can verify first-hand that they are.
More Black Friday home deals
Best Black Friday power station deal
Why we like it
Some of the year's best Black Friday deals are in the power station category, where you'll find discounts of 56% or more. And for so many reasons, this Anker Solix power station is our top pick for holiday shoppers. In our review, Mashable contributor Lauren Allain wrote that the "Anker Solix C1000 portable power station nails performance, design, and versatility," awarding it a Mashable Choice Award. And now that it's at a record-low price at Amazon, it's never been easier to recommend.
More Black Friday power station deals
Best Black Friday outdoor deal
Why we like it
Whether you're shopping for outdoor deals to replenish your own gear or get a gift for the outdoorsman in your life, the best deal we've spotted is on the Coleman Skydome tent. This four-person tent is weatherproof, designed to block out wind and rain, and keep you dry. It's down to $91.99 ahead of Black Friday, saving you $58 for 39% off its list price of $149.99.
More Black Friday outdoor deals
Best Black Friday Windows laptop deal
$1,399.99 Save $530
Why we like it
"Microsoft's current flagship laptop is a well-rounded machine with a virtually unrivaled 23-hour battery life, speedy everyday performance, amazing build quality, and an elegant, lightweight design. The 13.8-inch model with a Snapdragon X Elite CPU is my favorite Windows laptop for most people, and the silver model with my ideal daily driver setup (16GB of RAM and 512GB of storage) is down to an all-time low of $869.99 for Black Friday 2025." — Haley Henschel, Senior Shopping Reporter
More Black Friday deals on Windows laptops
$1,189.99 Save $390
More Black Friday deals from Amazon
It's no surprise that some of the best Black Friday deals of 2025 come from Amazon, which officially kicked off its sale on Nov. 20. The Everything store is hosting record sales on Amazon devices like Kindles and Fire TVs, but also some of our favorite products from brands like DJI, Ninja, Yeti, and Samsung. Amazon is also a great place to stock up on Christmas gifts, stocking stuffers, and deals under $25.
$254.03 Save $74.04
$299.99 Save $180
More Black Friday deals from Walmart
As in years past, Walmart+ members get access to the best Black Friday deals, and you can either sign up for a free trial or get 50% off a membership. With the start of its official Black Friday sales event on Nov. 25, the original Everything Store has even more great deals on video games, kitchen gadgets, Legos, and even Dyson vacuums than we saw leading up to the sale.
$1,249.99 Save $350
More Black Friday deals from Best Buy
Best Buy has an interesting Black Friday system: It's been dropping new doorbusters every single Friday since Halloween. Some of those deals have stuck around, and some are fleeting. For inspiration, you can check out the Best Buy Black Friday ad scan, but we've also collected the best Best Buy deals of the moment.
$329.99 Save $160
All the Best Buy Black Friday doorbuster deals:
Beats Studio Pro Wireless Headphones — $149.99
$349.99(save $200)Insignia 65-inch F50 Series LED 4K UHD Smart Fire TV — $229.99
$449.99(save $220)Free $75 Best Buy e-Gift Card with Meta Quest 3 VR Headset (512GB) — $499.99
HP OmniBook X Flip 16 (AMD Ryzen AI 5, 16GB RAM, 512GB SSD) — $429.99
$849.99(save $420)Sony WH-1000XM4 Headphones — $159.99
$349.99(save $190)Apple Watch Ultra 2 (GPS + cellular, 49mm) — $599
$799(save $200)Shark Detect Clean & Empty Cordless Vacuum — $229.99
$499.99(save $270)Save $50 on the Apple iPhone 16 series (starting from $549.99)
Save 20% on select Ray-Ban Meta glasses (starting at $239.20)
Get select EA Sports video games for $29.99 (normally $69.99)
Get Apple AirTags for the record price of $62.99 (normally $99)
Apple MacBook Pro, 14.2 inches (M4, 16GB RAM, 512GB SSD) — $1,349
$1,599(save $250)
Check out more discounts from Best Buy's Black Friday sale.
Best Black Friday Lego deal
Why we like it
Imagine how great this would look on your dinosaur-obsessed kiddo's bedside table? This year, you can find tons of discounts on Lego sets direct from Lego, but also from Walmart, Amazon, and Target. See all the best Lego deals, or check out the highlights here.
More Black Friday Lego deals
Lego Classic Medium Creative Brick Box — $17.99
$34.99(save $17)Lego Disney Frozen Advent Calendar 2025 — $24
$44.99(save $20.99)Lego Jurassic World Dinosaur Fossils: T Rex Skull — $24.99
$39.99(save $15)Lego Christmas Table Decoration — $25
$39.99(save $14.99)Lego Friends Space Research Rover — $32.96
$49.99(save $17.03)Lego Icons Dried Flower Centerpiece — $34.99
$49.99(save $15)Lego Disney and Pixar Up House — $37.70
$59.99(save $22.29)Lego Harry Potter Mandrake Figure & Pot Plant — $40.99
$69.99(save $20)Lego Creator 3 in 1 Wild Animals: Majestic Rhino with Birds — $41.99
$59.99(save $18)Lego Botanicals Mini Bonsai Trees — $44.99
$64.99(save $20)Lego Harry Potter Thestral Family — $48.99
$69.99(save $21)Lego Star Wars: Millennium Falcon A New Hope 25th anniversary model — $67.97
$84.99(save $17.02)Lego Duplo Peppa Pig Grandpa Pig’s Garden and Greenhouse — $71.99
$89.99(save $18)Lego Ideas Tuxedo Cat — $80
$99.99(save $19.99)
Best Black Friday gaming deal
Why we like it
We've seen a lot of interest in PS5 Black Friday deals this year, and over at Amazon, you can find an entire collection of bundles and PS5 consoles on sale. Our recommendation? Pick up the PS5 Fortnite Holiday Bundle for $399. Or, if you have more serious gaming needs, the PlayStation 5 Console 1TB - Fortnite Flowering Chaos Bundle for $449.
More Black Friday gaming deals
Sonic Mania + Team Sonic Racing Double Pack — $19.99
$39.99(save $20)Just Dance 2026 Edition — $24.99
$49.99Lego Horizon Adventures — $19.97
$31.49(save $11.52)Horizon Forbidden West Standard Edition — $19.99
$69.99(save $50)EA Sports Madden NFL 26 for PS5 — $27.99
$69(save $49.01)Ratchet & Clank: Rift Apart — $29.95
$69.99(save $40.04)The Last of Us Part I — $29.97
$69.99(save $40.02)Rise of the Ronin — $29.97
$69.99(save $40.02)Marvel's Spider-Man 2 - Standard Edition — $29.99
$69.99(save $40)Returnal — $29.99
$69.99(save $40)The Last of Us Part II Remastered — $29.99
$49.99(save $20)Gran Turismo 7 Standard Edition — $29.99
$69.99(save $40)NBA 2K26 for PS5 — $30
$69.99(save $39.99)Sonic Origins Plus & Sonic Frontiers — $39.98
$79.98(save $40)FINAL FANTASY I-VI Collection Anniversary Edition — $39.99
$74.99(save $35)Pokémon Scarlet — $48.99
$59.99(save $11)Sid Meier's Civilization VII (Nintendo Switch 2) — $45
$69.99(save $24.99)8Bitdo Ultimate 2 Bluetooth Controller for Switch/Switch 2 — $55.99
$69.99(save $15)Tony Hawk's Pro Skater 3 + 4 – Collector's Edition — $71.85
$129.99(save $58.14)Turtle Beach VelocityOne Flightstick — $109.99
$139.99(save $30)Xbox Series X|S PDP Victrix Pro BFG Wireless Gaming Controller — $119.99
$199.99(save $80)Xbox Elite Series 2 Core Wireless Gaming Controller — $139.99
$199.99(save $60)PlayStation Portal Remote Player — $179
$199.99(save $20.99)Sony INZONE H9 Gaming Headset — $198
$228(save $20)
Black Friday gaming laptop deals
ASUS ROG Strix G16 — $1,424.05
$1,899.99(save $475.94)Acer Predator Helios Neo 18 AI — $2,049.99
$2,299.99(save $250)Alienware M18 — $2,107.69
$2,216.96(save $109.27)ASUS ROG Strix G18 — $2,109.99
$2,499.99(save $390)Alienware 18 Area-51 — $2,799.99
$3,499.99(save $700)ASUS ROG Strix SCAR 18 (2025) — $4,099
$4,499.99(save $400.99)
Black Friday gaming monitor deals
MSI MAG341CQP QD-OLED, 34-inch Curved OLED Gaming Monitor — $619.99
$779(save $160)HP OMEN 31.5-inch UHD 144Hz Smart Gaming Monitor — $639.99
$839.99(save $200)ASUS ROG Strix 26.5-inch 1440P QD-OLED Gaming Monitor — $649
$759(save $110)LG 34GX90SA-W 34-inch Ultragear Curved Gaming Monitor — $676.99
$1,399.99(save $723)Sony INZONE M9 II 27-inch 4K UHD — $698
$949.99(save $251.99)AOC Agon PRO AG346UCD 34-inch Ultra Wide Curved Gaming Monitor — $699.99
$799(save $100)Samsung 49-inch Odyssey G9 — $701.58
$1,299.99(save $598.41)
Still looking for more deals? See the biggest discounts at Amazon’s epic Black Friday sale and save up to 70% on popular gifts, gadgets, and more goodies.
Latest Updates
Topics Black Friday
Frequently Asked Questions
Every retailer is different, but most will have sales running throughout the Thanksgiving weekend and into Cyber Monday. While Amazon's Black Friday sale technically ends at 11:59 p.m. PT on Friday, Nov. 28, the retailer will immediately start its Cyber Week sale at that time. Still, don't assume all the top deals will last through the weekend.
This year, Black Friday falls on Nov. 28, and as per usual, it starts promptly at midnight on Thanksgiving. However, in the past few years, the biggest big box retailers have started launching their sales weeks in advance of the holiday weekend. In fact, some retailers no longer offer in-store shopping at midnight at all. So, while some doorbusters will only be available on Nov. 28, you can shop most of the deals early.
Cyber Monday takes place on Monday, Dec. 1 in 2025.
This year, the official Amazon Black Friday sale started on Nov. 20 and runs through Cyber Monday on Dec. 1. However, Amazon will almost certainly save some deals for Black Friday itself. Typically, Amazon puts new deals live at midnight on the West Coast, so if you are shopping on Black Friday, expect Amazon's sale to start at 12:01 PST on Friday, Nov. 28. However, the Everything Store will certainly drop plenty of early deals before then.
For 2025, Walmart has promised to bring back "its biggest lineup of deals — including thousands of gifts under $20 and up to 60% off top-brands." Here's the official schedule for the retailer's Black Friday-Cyber Monday sale:
Walmart Black Friday Deals, Event 1: Nov. 14 to 16
Walmart Black Friday Deals, Event 2: Nov. 25-30
Walmart Cyber Monday Deals: Dec. 1
Target kicked off holiday shopping extra early this year, with "special deals dropping daily Nov. 1 through Dec. 24. Each week until Christmas, Target will be launching a new round of deals every Sunday.
If Target launched its Black Friday sale extra early, then Best Buy started its sale extra-extra early. Or, as Best Buy said in a press release, it put the creep in "holiday creep" by launching its sale on Halloween. Here's the full schedule of Best Buy's Black Friday, Cyber Monday, and holiday sales:
Door BOOster sales: Oct. 31
New Best Buy doorbusters every Friday: Starts Oct. 31
Early Black Friday deals: Oct. 31 to Nov. 19
Black Friday Sale: Nov. 20 to 29
Cyber Sunday & Monday: Nov. 30 to Dec. 1
Last-Minute Savings: Dec. 15 to 24
Unfortunately, price matching isn't as common as it used to be. In recent years, Target has been the only major retailer to offer price matching, though even the Bullseye brand has changed things up for Black Friday 2025. (Womp, womp.) This year, Target is offering a Holiday Price Match Guarantee, but only for its own prices. So, if you buy something at Target and the price goes down later in the holiday season, you can contact Target to get the lower price.
Bethany Allard is a Los Angeles-based shopping reporter at Mashable covering beauty tech, dating, sex and relationships, and headphones. That basically means she puts her hair through a lot, scrolls through a lot of dating apps, and rotates through a lot of different headphones. In addition to testing out and rounding up the best products, she also covers deals for Mashable, paying an especially obsessive amount of attention to Apple deals and prices. That knowledge comes in handy when she's covering shopping holidays like Prime Day and Black Friday, which she's now done for three years at Mashable.
Timothy Beck Werth is the Tech Editor at Mashable, where he leads coverage and assignments for the Tech and Shopping verticals. Tim has over 15 years of experience as a journalist and editor, and he has particular experience covering and testing consumer technology, smart home gadgets, and men’s grooming and style products. Previously, he was the Managing Editor and then Site Director of SPY.com, a men's product review and lifestyle website. As a writer for GQ, he covered everything from bull-riding competitions to the best Legos for adults, and he’s also contributed to publications such as The Daily Beast, Gear Patrol, and The Awl.
Tim studied print journalism at the University of Southern California. He currently splits his time between Brooklyn, NY and Charleston, SC. He's currently working on his second novel, a science-fiction book.
Boston-based Shopping Reporter, Samantha Mangino, covers all things tech at Mashable, rounding up the best products and deals. She’s covered commerce for three years, spending extensive time testing and reviewing all things home, including couches, steam irons, and washing machines. She thoroughly vets products and internet trends, finding out if those cozy gamer chairs are really as comfortable as TikTok claims.
