Bravo announces five new digital shows
NEW YORK -- Bravo Media is adding a quintet of programs to its digital line-up.
After the successful debut of Going off the Menu -- Bravo’s first standalone digital series -- the NBCUniversal-owned cable network is launching five new original series for digital, Mashable has exclusively learned.
“We decided to double down on our commitment to online video,” Lisa Hsia, Executive Vice President, Digital, Bravo and Oxygen Media, told Mashable. “We’ve always had great content around our shows but we wanted to take advantage of the growth around our online and mobile platforms.”
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The shows, which will roll out in the coming months on BravoTV.com, are built out of Bravo’s lifestyle verticals: food, fashion, travel and relationships.
The new programming kicks off with Million Dollar Listing’s Ka-Ching!, with all 12 episodes streaming on BravoTV.com beginning Thursday.
Mashable got an early look at the show, below:
The series “reveals stories behind the most surprising manifestations of luxury and wealth” - everything from doughnuts frosted in 14 caret gold to $4 million diamond-encrusted sneakers.
Other shows include: The Folio (which follows trends in beauty and fashion), Tipsy by Bravo (which offers “a twist” on classic cocktail recipes), Bravo After Hours (a guided tour with celebrity guests of their favorite late night spots) and Throwback Bravo (host Daryn Carp will revisit the memorable moments of Bravo’s past).
Most of the programming is what those in the digital space call “snackable,” i.e. 1 to 2 minutes in length. But Hsia said the network is still “experimenting” in terms of how to appeal to its audience and widen that audience.
Though the series are meant to appeal to existing Bravo viewers, the overall hope is to attract more eyeballs to the content both online and on TV. Bravo, which is home to a number of franchises including The Real Housewives, is available in 92 million homes in the U.S.
“I think the whole point with these verticals is to increase our reach to audiences that maybe aren’t familiar with Bravo programming,” Hsia said.
Digital has recently also developed into an opportunity to generate advertiser interest. Marketers are now spending roughly $10 million on digital video, up 85% from 2014, according to The Interactive Advertising Bureau.
"We are excited to offer our advertising partners opportunities to connect with audiences in a premium digital environment," Laura Molen, Executive Vice President, Lifestyle Advertising Sales Group, NBCUniversal, said in a statement. “This is a great example of NBCUniversal’s ability to provide quality opportunities for clients to reach viewers regardless of platform.”
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Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
