Cadbury is bringing back a favourite chocolate bar after 13 years
LONDON -- When it comes to chocolate, Cadbury Dairy Milk is up there amongst some of our favourites. But it could be about to get even better as Cadbury brings back a blast from the past in time for summer.
After a 13-year absence, Cadbury Dairy Milk Tiffin is being resurrected for a limited run during the summer months, after customers urged Cadbury to bring back the bar.
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Named after the British 'fridge cake' believed to have been invented in Scotland in the early 1900s, the chocolate bar contains biscuit pieces, dried fruit and milk chocolate.
“Cadbury Dairy Milk Tiffin was a huge success with consumers, so much so that consumers have been appealing for its return on social media over the last few years!," Matthew Williams, marketing director at Mondelez International, said in a statement.
People have taken to Twitter to express their delight and confusion at the return of the bar from the past.
"Yes! The Cadbury Tiffin bar is coming back!!!" read one tweet.
While others have had trouble remembering the original bar...
"The Tiffin bar is back… I can’t remember it either," wrote another Twitter user.
The bars will be available to order from June 1 in UK retailers priced at £1.49 ($2.14).
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Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.
A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.
Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.
