#Catmageddon commercial presents terrifying possibility of an Internet without cats
Even with Kendrick Lamar, Taylor Swift, Selena Gomez and LL Cool J at the Grammys, cats -- as usual -- upstaged them all.
TheTruth.com's commercial with agency 72andSunny against smoking used the hashtag #catmageddon and a few well-edited viral GIFs-- hello, Keyboard Cat -- to draw attention to the dangers of smoking.
From the looks of it, it worked pretty well.
You May Also Like
This Tweet is currently unavailable. It might be loading or has been removed.
Noting that cats are twice as likely to die of cancer if their owner smokes, the commercial intersperses facts with clips of famous internet cats showing shock and distress.
The ad isn't new -- having been released last week -- but wide exposure at the Grammys gave it new life.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
It even caught the attention of Black Lives Matter activist and Baltimore mayoral candidate Deray McKesson.
This Tweet is currently unavailable. It might be loading or has been removed.
But even regular viewers enjoyed it -- and got the message loud and clear, which is what any good ad should do.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
It helped that the commercial had some help from popular cats like Hamilton the hipster cat.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
The pointed commercial follows TheTruth.com's other pointed efforts at nonsmoking, including another scary campaign for Valentine's Day.
This Tweet is currently unavailable. It might be loading or has been removed.
Have something to add to this story? Share it in the comments.
Topics Advertising
Heidi Moore is a Business Editor at Mashable. She directs a team of reporters and editors in creating richly reported, smart and entertaining stories about media, startups, advertising, careers and Social Good that show that business is really a reflection of life and what we value in it.Heidi was previously a finance and economics editor at the Guardian, New York bureau chief and Wall Street correspondent at Marketplace Radio, and a financial reporter at the Wall Street JournalShe loves yoga, rooftops and taking photographs of everything.
