Brand new Peanut M&M's flavor is sure to delight caffeine lovers

Coffee + Chocolate = Love
 By 
Nicole Gallucci
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Great ideas often start with coffee, and this is no exception.

Thanks to a 2015 campaign which allowed fans to choose their dream Peanut M&M flavor, Mars, Inc. is giving the beloved candy classic a twist by introducing a brand new Coffee Nut flavor.

Fans purchased and voted on the Peanut M&M varieties from March 1 to June 17, and on July 25 Veep actor, Tony Hale excitedly announced the results to his close personal friend, Yellow M&M.


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Hale shared that the brilliant coffee nut flavor will officially be joining the original Peanut M&M's.

According to the "Flavor Vote" Promotion, the campaign, "geared toward Millennial generation consumers" gave fans the opportunity to vote on three unique flavors: Chili Nut, Honey Nut and Coffee Nut.

This is not the first time M&M's have flirted with quirky flavors, as we've learned from the strawberry-flavored concoctions they released back in January, but this time the flavors were all centered around the peanut component of the M&M.

Coffee Nut Peanut M&M's will be arriving at stores nationwide in August, so get ready to stock up!

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Nicole Gallucci

Nicole is a Senior Editor at Mashable. She primarily covers entertainment and digital culture trends, and in her free time she can be found watching TV, sending voice notes, or going viral on Twitter for admiring knitwear. You can follow her on Twitter @nicolemichele5.

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