YouTuber Connor Franta launches coffee subscription service
LOS ANGELES -- Connor Franta can now add coffee connoisseur to his growing resume.
The YouTube star -- who has written a book, partaken in a presidential debate, launched a music label and will run his own camp this summer-- released a subscription service that offers paying customers a 12-ounce bag of premium coffee beans on a bi-monthly basis.
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Franta's roasting partner is San Francisco-based coffee maker Ritual Coffee Roasters. The first blend is a Colombian blend called Los Gigantes.
The service, which will charge about $24 per shipment, is part of Franta's existing lifestyle brand Common Culture, which features both music and apparel.
"Common Culture doesn't seem like work it just seems like something I want to do," Franta told Mashable in an interview earlier this year. "[My career] has just been an evolution of me as a person and what I want to do...everyone starts out just making videos and eventually you're like -- for me at least -- it wasn't creatively fulfilling. I wanted to do more."
Franta came up with the idea of Common Culture while writing his book.
The coffee news comes just a year after Franta,who has amassed 5.2 million subscribers to his YouTube channel, first announced the project.
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This is not the first time a YouTuber has utilized a large following to build their brands. Notably, Michelle Phan launched Ipsy -- her successful make-up bag subscription service -- in 2012.
“Coffee has become a key component of my everyday life," Franta said in a statement following the announcement. "To me, it’s more than a delicious, caffeinated beverage. It’s a way to relax, clear my mind and eagerly take on the day. I am thrilled to finally be able to share that same experience with anyone who wants to participate through Common Culture Coffee’s specialty subscription service."
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Topics YouTube
Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
