Social media loses its mind over this 'deconstructed sausage sandwich'

Dare to mess with the sausage sandwich at your own peril.
 By 
Johnny Lieu
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Ever since the deconstructed coffee of last year -- which got people crying "peak hipster!" in anger -- any product prefixed with the word "deconstructed" is automatically bound to receive a booting from social media.

Especially if it's one of your nation's most revered culinary delights: The sausage sandwich.

The sausage sandwich is a proudly simple, Australian snack commonly served at school fetes, elections and fundraisers.

It's literally just a slice of cheap white bread, topped with cheap barbecued sausage, then lathered with caramelised onions and a combination of tomato sauce (ketchup), barbecue sauce or mustard.

It's terribly unspectacular, but damn delicious.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

To arrange a sausage sandwich outside of its time-honoured order would be tantamount to high treason, as the folks from the Melbourne Flames Rowing Club just found out.

They posted a photo of a "deconstructed sausage sandwich" served on a wooden board, which was put up for sale in front of the food's hallowed grounds, hardware chain Bunnings.

Then 7 News Perth reposted the photo, along with a host of other media outlets.

The pitchforks were out. In a big way.

Fortunately, the rowing club didn't *seriously* create this tactless abomination. It's all a joke, according to Rachel Kadziela, a paddler/drummer with the Melbourne Flames.

"We were in a hipster suburb within Melbourne when we were cooking the Bunnings sausage sizzle and one of our fellow paddlers, Tim, came up with the idea to make the deconstructed sandwich," she told Mashable via Messenger.

Kadziela said their main goal was to draw attention so people would join the club, as well as to raise money for them to compete at a national competition.

"We're amused by people's reactions. They've clearly missed the joke -- as if we would ever mess with the sacred tradition that is the Bunnings sausage sizzle! We've been reading the comments and having a laugh. People are very passionate about their sausage sizzles," she added.

Dare to mess with the Australian sausage sandwich at your own peril, people.

Mashable Image
Johnny Lieu

Mashable Australia's Web Culture Reporter.Reach out to me on Twitter at @Johnny_Lieu or via email at jlieu [at] mashable.com

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