Disney parks' new seasonal pricing ups 'regular' single-day ticket price

Disney is launching a new surge pricing system.
 By  The Associated Press  on 
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Original image has been replaced. Credit: Mashable

Disney's properties in Orlando and Anaheim are rolling out seasonal prices for single-day tickets, hoping to spread out demand at the often jam-packed theme parks.

Most of the tickets are either staying the same price or increasing. The changes announced Saturday will let visitors look at a calendar eight to 11 months from now to see which days are considered "value," ''regular" or "peak." People will pay more on "peak" days — when busier times are forecast.


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The park has grappled with how to manage throngs of crowds, especially since the popularity of franchises such as "Frozen" and "Star Wars." At times during holidays and spring break, Disney has had to stop selling tickets because so many people are in the park.

"The demand for our theme parks continues to grow, particularly during peak periods," said Jacquee Wahler, spokeswoman at Walt Disney Parks & Resorts.

"Value" days for the Magic Kingdom at Walt Disney World in Orlando will cost $105 — the same as a current, one-day ticket price. "Regular" days will be $5 more and "peak" days will be $124.

In California at Disneyland, the "value" ticket is going down $4 to $95. The "regular" ticket price will be $105 and the "peak" will be $119.

Disney said once the prices are posted, they won't change.

Prices for annual passes won't change. But, multi-day ticket prices will also change, beginning Sunday.

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Topics Disney

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Patrick Kulp

Patrick Kulp is a Business Reporter at Mashable. Patrick covers digital advertising, online retail and the future of work. A graduate of UC Santa Barbara with a degree in political science and economics, he previously worked at the Pacific Coast Business Times.

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