Domino's removes laborious one-click barrier to pizza with new zero-click purchase

Apparently the one-click order, popularized by Amazon to allow consumers to skip the shopping cart and payment-input process during online shopping, wasn't easy enough for Domino's. On Thursday, the pizza peddler announced a new zero-click order process, coming soon to its mobile app.

When you open the app, it will automatically place an order for you, based on your previous order or your favorite pie, CNBC reported. The app has a 10-second countdown to let you modify or cancel the order in case you just accidentally pocket-ordered lunch.

The app has a 10-second countdown to cancel the order

Of course, if you don't want this functionality, you can disable it when the update comes.

Domino's leads the pizza industry in tech-centered experiments, especially when it comes to streamlining the order process.

In 2015, the company started accepting orders through Twitter: You only had to tweet a pizza emoji at the Domino's Twitter handle. Soon after, they similarly started taking orders via direct text messages containing a pizza emoji.

Customers had to register online with Domino's before they could order like this, but it still simplified the pizza-ordering process. This forthcoming update to the Domino's app will create the simplest path of pizza to our mouths, which is really what we all need.

Domino's also announced that it will start offering customer location tracking so your local shop can better sync the cooking of pick-up orders with your arrival, for the freshest possible pizza.

Now we're waiting for Domino's to create a wearable that detects hunger biosignals in real time and automatically routes a pizza to wherever you're sitting.

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