Elon Musk thinks he can get the 'Apple tax' policy changed for X
You know what they say... if you give a mouse a cookie, he's gonna want some milk.
Earlier this week, Apple made X the exception to a rule by changing "Twitter" to "X" on the App Store (before that, it seemed, Apple did not allow an app to appear in their store using a single letter for its name).
Now, in the name of better pay for X's creators, Musk also wants Apple's to change its highly contended App Store-wide fee of 30 percent.
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"Apple does take 30% [of what Twitter creators make off of subscriptions]" said Musk in a tweet on Aug. 2, "but I will speak with Tim Cook and see if that can be adjusted to be just 30% of what X keeps in order to maximize what creators receive."
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To be clear "30% of what X keeps" from creators will be $0 for at least the next several months. Musk's tweet clarified that "X keeps [no percentage of what a creator on Twitter makes] forever, until payout exceeds $100k, then 10%. First 12 months is still free for all."
So, to recap, Musk thinks Tim Cook — CEO of a publicly traded tech giant — would be amenable to making almost nothing fromTwitter while also making an exception to a blanket policy that still applies to the 1.8 million other apps in the App Store.
That's one silly mouse.
Elizabeth is a digital culture reporter covering the internet's influence on self-expression, fashion, and fandom. Her work explores how technology shapes our identities, communities, and emotions. Before joining Mashable, Elizabeth spent six years in tech. Her reporting can be found in Rolling Stone, The Guardian, TIME, and Teen Vogue. Follow her on Instagram here.
