Tesla hires the 'absolute unit' meme guy to run its social media

Tesla has reportedly hired Adam Koszary, the man responsible for the "absolute unit" meme, as its new social media manager.

Koszary, who used to work as the program manager for the Museum of English Rural Life, is known for tweeting a photo of a large ram from the museum's account in April 2018. The caption: "Look at this absolute unit."

A lot of people did look at that absolute unit, and thus a genuinely good meme was born.

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But nothing gold can stay. After a full calendar year in the "wholesome" category, the meme was ruined last month when Tesla founder and CEO Elon Musk saw it in a tweet from the MIT Technology Review, then decided he liked it. He even changed his Twitter avatar to the sheep (an Exmoor Horned aged ram) and his bio to "absolūt unit." (Both have since been removed.) In response, the museum changed its avi to a photo of Musk. It was a whole thing, but at least Elon wasn't getting in trouble with the SEC for it.

Now, Musk is bringing the absolute unit guy on full-time. "I'm no longer moving to the Royal Academy," Koszary tweeted on Tuesday. "Instead, I'll be Tesla's Social Media Manager from July."

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