Elon Musk reveals Boring Candy and it's peanut brittle and... oh come on, really?
Baseball caps, not-flamethrowers, and now peanut brittle.
Yep, Boring Candy is the latest idea from the bizarre mind of Elon Musk, CEO of tunnel and construction company, The Boring Company (not to mention electric car company, Tesla).
A few weeks ago Musk joked about "starting a candy company" and on Thursday he followed through on his "I am super super serious" claims.
Or did he? The post is only captioned with "lol" so don't start saving for Boring Candy quite yet.
But the Sees-lookalike peanut brittle box might be his next... stunt? funding effort? distraction? Anyway, his next something tied to his goal of building a hyperloop tunnel system under major American cities for super-fast travel. The CEO, who also heads SpaceX, is slated to talk about the tunnel-based transit project in Los Angeles Thursday evening.
When Musk "joked" about flamethrowers he actually followed through on that concept (they are supposed to arrive this summer), so this candy could really happen. We'll keep an eye out for it on the Boring Company site.
Or just pretend you're in on the joke and laugh along with the eccentric billionaire.
Topics Elon Musk
Sasha is a news writer at Mashable's San Francisco office. She's an SF native who went to UC Davis and later received her master's from the UC Berkeley Graduate School of Journalism. She's been reporting out of her hometown over the years at Bay City News (news wire), SFGate (the San Francisco Chronicle website), and even made it out of California to write for the Chicago Tribune. She's been described as a bookworm and a gym rat.
