Facebook is bringing back the poke (again) for the youths
The "poke" technically never went away, but Facebook is trying to make it a thing again.
In a nod to Y2K nostalgia, Facebook announced a few updates to the poke button, according to TechCrunch, which spotted the announcement. A fixture in the early Facebook days, no one was ever quite clear on what a poke meant. It could be used for flirting, passive aggression, a friendly hello, or an awkward combination of the three.
Now, the poke button is mounting a comeback, again.
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Facebook has tried to revive the poke in various forms a few different occasions, but this time with more effort.
The poke button now features prominently on a user's profile page, so you can poke someone directly from there. It appears on the mobile app, but we didn't see the button on the desktop site. There's also a dedicated page to keep track of your pokes on facebook.com/pokes, where users can see who's poked them and find friends to poke. Facebook also has a helpful FAQ for the poke ignorant.
The poke hub also tracks pokes between friends, which is reminiscent of the "streaks" feature on TikTok and Snapchat, which gamifies interactions on the apps by encouraging users to keep their daily streaks going.
Snapchat got in trouble for streaks and other features that regulators said were designed to make the platform addictive, a concern for teens and their mental health.
Once upon a time, Facebook was a cultural juggernaut among the youths. But over time, as other social media apps like Snapchat, Meta's own Instagram, and eventually TikTok rose to prominence, Facebook fell out of favor with younger generations.
In recent years, Facebook has gained a reputation for being overrun by political rants from baby boomers, earning the decidedly uncool nickname of "Boomerbook." Nowadays, you can add the proliferation of AI slop to the pile of user deterrents.
Last year, Facebook executives began strategizing on how to appeal to younger generations. Although, at the time, exactly how Facebook planned to stay relevant "remained nebulous," according to Mashable former reporter Elizabeth de Luna, who covered the press event.
Surprisingly, young users enjoy the poke. Facebook reported a 13x spike in pokes last year, and it's certainly capitalizing on the Y2K nostalgia trend, as low-rise jeans, micro mini skirts, graphic tees, and other Y2K-era staples are back, much to this millennial reporter's horror.
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Cecily is a tech reporter at Mashable who covers AI, Apple, and emerging tech trends. Before getting her master's degree at Columbia Journalism School, she spent several years working with startups and social impact businesses for Unreasonable Group and B Lab. Before that, she co-founded a startup consulting business for emerging entrepreneurial hubs in South America, Europe, and Asia. You can find her on X at @cecily_mauran.
