People couldn't stop talking about 'Stranger Things' on Facebook this year
Was it Dart, Dad Steve or Daddy Hopper?
Whatever the reason, Facebook's annual IQ report revealed that Stranger Things 2 dominated Facebook conversation in 2017. The report revealed and examined fashion, health, and social trends on Facebook, but nothing had quite as much of a supernatural spike as the buzz around Stranger Things.
The buzz around Stranger Things 2 is more than twice what it was for Season 1 back in 2016, and even higher than the impressive impression left by 13 Reasons Why. Both shows come from Netflix, which fits with Facebook's overall increase in conversations about streaming media since 2016.
Other trends revealed in the report include the resurgence of bellbottom jeans and gender neutral fashion, cryptocurrency, and history. Most rising trends grew in the single digits (four or five times their 2016 popularity), but Stranger Things experienced a whopping 753x increase in conversation.
It's just like the Duffer brothers always wanted: Season 2 of their nostalgia-stuffed pet polliwog was just like Season 1, but "bigger." Those Facebook numbers will be tough to beat in Season 3, but we bet they're up for the challenge.
Topics Facebook Netflix Stranger Things
Proma Khosla is a Senior Entertainment Reporter writing about all things TV, from ranking Bridgerton crushes to composer interviews and leading Mashable's stateside coverage of Bollywood and South Asian representation. You might also catch her hosting video explainers or on Mashable's TikTok and Reels, or tweeting silly thoughts from @promawhatup.
