People are freaking out over this 'sexist,' misspelled Einstein T-shirt

Awkward.
 By 
Rachel Thompson
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

LONDON -- A Gap advert sent out to UK customers has been causing a commotion on social media, after people deemed it "sexist."

The ad in question was first shared on social media by Twitter user Sabrina Golonka after she received Gap's email.

The email advertised a boys' tee featuring an image of Albert Einstein, which was captioned "the little scholar." Below the "little scholar" was an image of a girls' tee, captioned "the social butterfly".


You May Also Like

Some people feel the ad promotes gender stereotypes.

Others offered suggestions for a girls' T-shirt...

Gap's website does, however, feature a girls' T-shirt emblazoned with the word "genius," which might have been a nice addition in Gap's mailer. (Mashable has reached out to Gap for comment.)

It didn't end there, however.

There was a slight problem with Gap's "little scholar" T-shirt. Albert Einstein's name had been misspelled.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

People on Twitter were quick to point out the irony.

Awkward!

Rachel Thompson, sits wearing a dress with yellow florals and black background.
Rachel Thompson
Features Editor

Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.

A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.

Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.

Mashable Potato

Recommended For You
People are freaking out about 'Fallout' — but are they right?
Lucy and the Deathclaw from Fallout season 2


Seth Meyers calls out Trump and Republicans clashing over the word 'war'
Seth Meyers presents "Late Night" beside an image of Donald Trump and Pete Hegseth.

Jimmy Kimmel gives a 13-minute recap of everything Trump did over the holidays
A man in a suit stands on a talk show stage in front of a wall displaying hundreds of Truth Social posts.

Power stations hit record lows for Amazon Big Spring Sale: Save over 50% on Jackery, Anker, Bluetti
a jackery, solix, and bluetti portable power station on a busy yellow, orange, and blue background

More in Life
The Earth is glowing in new Artemis II pictures of home
One half of the Earth is seen floating in space through the open door of the Orion spacecraft.

Doomsday Clock now closest to midnight ever
A photograph of the Doomsday Clock, stating "It is 85 seconds to midnight."

Hurricane Erin: See spaghetti models and track the storm’s path online
A map showing the predicted path of Tropical Storm Erin.

Tropical Storm Erin: Spaghetti models track the storm’s path
A prediction cone for Tropical Storm Erin.

NASA to build a nuclear reactor on the moon by 2030, report states
The lunar surface.

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

NYT Connections hints today: Clues, answers for April 4, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 4, 2026
Wordle game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!