Now you can get empowering #GirlLove texts, inspired by YouTuber Lilly Singh's initiative
LOS ANGELES -- Lilly Singh's #GirlLove initiative just got even more personal.
Shine -- a text message service that sends uplifting tips and inspiration to users -- has partnered up with the YouTube star to bring her #GirlLove initiative to fans across the globe.
Starting Tuesday, the company will have a new series that offers fans original video and text message content that "empowers young women to be their best self and spread positivity," Shine said in a statement.
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The initiative comes after the popularity and success of Singh's #GirlLove challenge, which aimed to end "girl-on-girl hate." The video featured celebrities and internet stars like Shay Mitchell, Priyanka Chopra, Brittany Furlan and Lindsey Stirling.
"Combining our expertise in the power of messaging to make a social impact, with the personality, talent and mission of #GirlLove made this partnership extra special," Shine co-founders Naomi Hirabayashi and Marah Lidey said in an email to Mashable.
Following Singh's initial video upload in December, the hashtag began trending on social media across the globe, everywhere from Canada to India. Singh also received support from a slew of social media stars, many of whom tweeted positive messages back.
Now, every week, fans who text in “EMPOWER” to 759-85 will get a Singh gif and tip from the #GirlLove team. The #GirlLove tip will offer insider advice on the video topic of the week, ranging from how to handle insecurity to how to best speak up for yourself. There's also a new Girl Love Instagram page.
Fans outside the U.S. can utilize the Shine Facebook bot, and type the word “Empower” for a similar experience.
“What we’ve created are impactful short videos addressing those issues and text message content that encourages us to take action," Singh said in an email statement to Mashable. "My hope is that this content will provide girls the framework to better understand themselves in a simple way and, in turn, allow them to share that self love with their peers.”
Topics YouTube
Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
