'Batman v Superman' was nominated for 4 awards. Well, the trailers were.
LOS ANGELES -- There seems to be some consensus that Batman v Superman: Dawn of Justice was not such a great movie. But ogling all that spectacular marketing was fun while it lasted, right?
The 29%-on-Rotten-Tomatoes superhero clash was nominated for four Golden Trailer Awards, including Best Action (for "Gladiator Match," above), Best Teaser TV Spot, Most Innovative Advertising for a Brand/Product and Most Original Poster.
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The 17th annual competition announced all its nominees Friday, and perhaps the biggest surprise is the nomination that Batman v Superman did not get: the Golden Fleece, which is awarded to the best trailer for the film whose marketing was considered better than the movie itself.
Those five nominations went, understandably, to Gods Of Egypt, Hitman Agent 47, Pixels, Pride and Prejudice and Zombies and The Last Witch Hunter.
The Golden Trailer Awards will be handed out May 4 in Beverly Hills. Nominees whose trailer-shaped trophies will be handed out at the show include:
Best Action
Batman v Superman: Dawn of Justice "Gladiator Match," Warner Bros., JAX
Deadpool "Power Red Online," Fox, mOcean
Mad Max: Fury Road "Survive," Warner Bros., Open Road Entertainment
The Huntsman Winter’s War "No Mercy," Universal, AV Squad
The Man from U.N.C.L.E. "Better Alone," Warner Bros., Open Road Entertainment
Best Animation/Family
Alice Through the Looking Glass "Poem," Disney, Wild Card
Inside Out "Reaction Video," Disney, Trailer Park, Inc.
The Jungle Book "Jungle," Disney, Vibe Creative Inc.
The Secret Life of Pets "Trailer 2," Universal Pictures, Motive Creative
Eddie the Eagle "Sport," Fox Searchlight, Rogue Planet
Best Comedy
Mike And Dave Need Wedding Dates "Upside Down," 20th Century Fox, Buddha
Jones
Fifty Shades of Black "Spanked," Open Road Films, AV Squad
Keanu "Take It," Warner Bros., Create Advertising Group
Neighbors 2 "Nu Rules Green Band," Universal, Workshop Creative
Central Intelligence "Trailer 1," Warner Bros. Pictures, TRANSIT
Best Documentary
Amy "Trailer 2," A24, Motive Creative
Best of Enemies "Best of Enemies," Magnolia Pictures, Jump Cut
He Named Me Malala "Trailer 1," Fox Searchlight Pictures, Mark Woollen &
Associates
Meru "Trailer," Music Box Films, Zealot
NEWMAN "US Trailer," Our Turn Productions/Jon Fox Films, Red Circle, Inc.
Best Drama
13 Hours "Ambush," Paramount Pictures, Industry Creative
Bridge Of Spies "Standing Man," Dreamworks, Wild Card
Spotlight "Answers," Open Road Films, InSync + BemisBalkind
The Martian, "The Martian Trailer," 20th Century Fox, Giaronomo Productions
The Revenant "Teaser," 20th Century Fox, Mark Woollen & Associates
Best Fantasy Adventure
Ant Man "Control," Disney/Marvel, mOcean
Star Wars: The Force Awakens "Lessons," Disney, Disney In-house
The Hunger Games: Mockingjay Part 2 "Dawn," Lionsgate, Trailer Park, Inc.
The Huntsman Winter's War "Mirror Online," Universal, AV Squad
The Jungle Book "Man Cub Combo," Disney, Trailer Park, Inc.
Best Horror
The Conjuring 2 "Close," New Line Cinema, Buddha Jones
Crimson Peak "House," Universal, Buddha Jones
Intruders "Helpless," Momentum Pictures, Outpost media
Sinister 2 "Corruption Redband," Focus Features, mOcean
The Witch "Family," A24, AV Squad
Best Independent Trailer
Demolition "Trailer 1," Fox Searchlight Pictures, Motive Creative
Room "Outside," Studiocanal, Empire Design
Room, A24 Films, Giaronomo Productions
Spotlight "Answers," Open Road Films, InSync + BemisBalkind
The End of the Tour, A24, Mark Woollen & Associates
Best Music
Deadpool "Power Red," 20th Century Fox, Wild Card
Spotlight "Official Trailer #1," Open Road Films, InSync + BemisBalkind/ Pusher, LLC
Star Wars: The Force Awakens "Lessons," Disney, Disney In-house
Suicide Squad "Hurt," Warner Bros., Trailer Park, Inc.
Triple 9 "Red Band Teaser," Open Road Films, Mark Woollen & Associates
Best Summer 2016 Blockbuster
Captain America: Civil War "Vigilante," Marvel, Trailer Park, Inc.
Independence Day: Resurgence "Today," 20th Century Fox, Wild Card
Now You See Me 2 "Trailer 2," Lionsgate, AV Squad
Suicide Squad "Rhapsody," Warner Bros., Aspect
X-Men: Apocalypse "End of Days," 20th Century Fox, Mob Scene Creative +
Productions
Best Thriller
The Gift "Past," STX Entertainment, Buddha Jones
Black Mass "Just Sayin," Warner Bros., Aspect
Emelie "Emelie," Dark Sky, Hungry Monster Entertainment
Sicario "Trailer," Lionsgate, Mark Woollen & Associates
Triple 9 "Red Band Teaser," Open Road Films, Mark Woollen & Associates
Golden Fleece
Gods Of Egypt "War," Lionsgate, Seismic Productions
Hitman Agent 47 "Danger," Twentieth Century Fox, Aspect
Pixels "Game On," Sony Pictures Entertainment, The Refinery AV
Pride and Prejudice and Zombies "Survive," Lionsgate, Empire Design
The Last Witch Hunter "War," Lionsgate, AV Squad
Most Original Trailer
Deadpool "Power Red," 20th Century Fox, Wild Card
Hail, Caesar! "Trailer 2," Universal Pictures, Motive Creative
Joy "Teaser," 20th Century Fox, Industry Creative
The Forbidden Room "The Forbidden Room," Kino Lorber, Jump Cut
The Revenant "Teaser," 20th Century Fox, Mark Woollen & Associates
Trashiest Trailer
Blue Mountain State: The Rise of Thadland "Redband," Lionsgate, Mob Scene
Dirty Grandpa "Dirtier," Lionsgate, Outpost Media
Lost After Dark "Trailer," Anchor Bay, Tiny Hero
Magic Mike XXL "Come Again," Warner Bros., Aspect
Tangerine "Red Band Trailer," Magnolia Pictures, Mark Woollen & Associates
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Topics DC Comics
Josh Dickey is Mashable's Entertainment Editor, leading Mashable's TV, music, gaming and sports reporters as well as writing movie features and reviews.Josh has been the Film Editor at Variety, Entertainment Editor at The Associated Press and Managing Editor at TheWrap.com.A finalist for the Los Angeles Press Club's Best Entertainment Feature in 2015 for "Everyone is Altered: The Secret Hollywood Procedure that Fooled Us for Years," Josh received his BA in Journalism from The University of Minnesota.In between screenings, he can be found skating longboards, shredding guitar and wandering the streets of his beloved downtown Los Angeles.
