'Do's and don'ts' for testing Bard: Google asks its employees for help

There seem to be more 'don'ts' than 'do's.'
 By 
Cecily Mauran
 on 
Bard announcement in the background of a phone showing the Google logo
There are even incentives involved. Credit: Getty Images

Google knows its AI search tool Bard needs work and is asking staffers for help.

A leaked email from Google's vice president of search Prabhakar Raghavan reveals a request to improve Bard along with a linked page of do's and don'ts for testing it. According to CNBC which viewed the email, Raghavan wrote, "This is exciting technology but still in its early days. We feel a great responsibility to get it right, and your participation in the dogfood will help accelerate the model’s training and test its load capacity (Not to mention, trying out Bard is actually quite fun!)"

"Dogfood" or "dogfooding" in this context refers to company's doctrine of "eating your own dog food" or testing one's own products.


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After the Bard launch last week that was internally criticized by Google employees for being "botched" and "rushed," the conversational AI technology was found to be inaccurate. Google stocks took a nosedive after it was revealed that Bard shared false information about the James Webb Space Telescope. Now Google is enlisting its own employees to improve the technology.

The list of do's and don'ts is prefaced by the instruction to "rewrite answers on topics they understand well," said CNBC. Employees are asked to respond thoughtfully since Bard learns by example.

The list of do's includes making responses "polite, casual, and approachable" and to keep an "unopinionated, neutral tone."

The don'ts seem to be more targeted. "Avoid making presumptions based on race, nationality, gender, age, religion, sexual orientation, political ideology, location, or similar categories," and "don’t describe Bard as a person, imply emotion, or claim to have human-like experiences," which refers to the popular practice trying to sniff out some kind of sentience or self-awareness from AI chatbots.

If Bard offers some kind of "legal, medical, or financial advice" or answers that are hateful and abusive, the document says to give the answer a thumbs down and let the search team take it from there.

Google employees who test Bard and provide feedback will earn something called a "Moma badge" which is some kind of achievement that's displayed on employee's internal profiles. The top 10 contributors will be invited to a listening session with the team that's developing Bard.

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Cecily Mauran
Tech Reporter

Cecily is a tech reporter at Mashable who covers AI, Apple, and emerging tech trends. Before getting her master's degree at Columbia Journalism School, she spent several years working with startups and social impact businesses for Unreasonable Group and B Lab. Before that, she co-founded a startup consulting business for emerging entrepreneurial hubs in South America, Europe, and Asia. You can find her on X at @cecily_mauran.

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